Why Games Are Addicting

Neuroscience Studies have shown that the release of the chemical Dopamine in the midbrain region increases when one is exposed to games.

This is the same chemical reaction that takes place when imaging food….It is a pleasure chemical reaction that occurs during the gamification learning process.


What is Gamification?

We feel this quote from one of our favorite books on the topic sums it up.

“Implementing design concepts from games, loyalty programs, and behavioral economics to drive user engagement.”

~The Gamification Revolution

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